The Emilia Group



Athlete publicists

These days, having a public profile is an essential part of any professional athlete’s working life and there are plenty of benefits when sportspeople get it right. It’s a great way to attract the attention and support of sponsors, build a relationship with fans, pave the way for a future career in media or broadcasting and it allows them to develop important communication skills to use once they retire.
Like any other part of a professional athlete’s career, media needs management and we like to take a pro-active approach by making sure that our athletes and their achievements are always on the radar of our worldwide network of media contacts. We help athletes build important relationships with reporters and broadcasters, guide them in how to use social media effectively and help them balance their public profile with their private lives. We’ve worked with world class sportspeople at tournaments and events of all levels, so we know how to manage an athlete’s media commitments around training and competing in a way that means media is a benefit and never a distraction.
We have a working knowledge of media and sport from all sides – as a journalist and broadcaster, from running media operations at major events and from being there in an athletes corner when the pressure is on.
We currently work with top squash stars Nick Matthew OBE and Laura Massaro, two athletes who epitomise what it means to lead by example both on and off the squash court.
We are very proud to have worked with tennis player Elena Baltacha, who so sadly passed away in 2014.  Bally was one of our very first clients and was a joy to work with.

“The Emilia Group did a great job of making sure I got lots of media coverage and they really helped me get my personality across to the media, which helped me with sponsorship. They know exactly what they’re doing and it’s been fantastic having them in my team.”

     – Tennis player Elena Baltacha, former British No.1 and Team GB player