The Emilia Group

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Who we are

The Emilia Group was started by Faye Andrews and Eleanor Preston in October 2010 because we knew that we could use our complementary skills and experience to help athletes, companies, brands and organisations inside and outside sport.  Since then our agency has grown and our team currently includes ex-broadcaster and sports media expert Kirsten Webster and sports communications and PR specialist Scarlett Smith.  We also have a extensive contacts book of some of the best sports media experts in the world.
Between us we have seen the sports industry from every possible angle, from being working journalists and broadcasters for national and international print, radio and TV channels to sports administrators for international sports governing bodies.  Collectively we have what we believe is a unique working knowledge of sports media.  As part of The Emilia Group we’ve organised Olympic mixed zones and ushered Maria Sharapova and Roger Federer into press conferences, we’ve put together strategies for promoting sports, brands and individuals and around the globe we’ve helped world champions and gold medallists get themselves and their achievements noticed.

Ours is an inclusive agency, committed to nuturing and mentoring talent in our industry.

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Faye Andrews

Working with junior and professional athletes through the International Tennis Federation for eight years gave me a unique insight into the development of high-level sports stars. At fourteen Rafael Nadal was seriously hard-working, shy and already winning a lot, at sixteen Novak Djokovic was entertaining the crowds at a junior disco, playing the clown. It may seem like not a lot has changed there, but what is interesting is having seen how they have managed to shape their natural personalities into global brands.
During my time at the ITF I played a big part in overseeing educational programmes for developing athletes, helping to set up the ITF Junior Tennis School and running Education Forums which included media training. Working with the media coordination team at all four tennis Grand Slam events as well as the 2008 Beijing Olympics I was able to help put training into practice for some of the tennis world’s biggest stars; Jo-Wilfried Tsonga and Gael Monfils still think I’m going to make them practice their English whenever I see them, but seeing Tsonga make a fantastic runner-up speech on-court at the Australian Open in 2008 proved it was worth the effort!
After moving on from the ITF I was part of the London 2012 team for Olympic Broadcasting Services, working with TV rights-holders at the Aquatics Centre and Olympic stadium, two of the marquee venues of the Olympic and Paralympic Games.
Outside of sport, I’ve also worked in the events and technology industries developing marketing, digital PR and social media strategies before starting The Emilia Group.
I speak French and Spanish as well as a bit of Italian.

Eleanor Preston

After ten successful years as a sports journalist writing for UK and overseas media outlets (including the Guardian, the Sun, the Daily Mail and co-writing a book about Andy Murray), I moved into media relations and athlete PR.
That time spent in sports multi-media also included broadcasting for BBC Radio and a host of other radio outlets worldwide, television commentary and punditry as well as TV interviewing. I still do some broadcast and voiceover work to stay in touch with the industry.
In January 2009, I began working in media relations full-time, initially as player media advisor to the Lawn Tennis Association before going on to start the company with Faye in October 2010. It is so rewarding to be able to use both my experiences as both a journalist and athlete advisor and share with our clients my inside knowledge of how media works and how to use it effectively when they need to.
My experience as a journalist filing daily for national newspapers and broadcast outlets means means that I am well placed to give the best possible advice to our clients on how to manage different media environments and keep the coverage positive.
I also have plenty of experience when it comes to working at major international sporting events. As part of my work for Olympic Broadcasting Services, I coordinated TV mixed zone interviews at the 2008 Beijing Olympics and was broadcast information manager, looking after TV rights-holders at the 2010 Vancouver Olympics and London 2012 Olympic and Paralympic Games.
In London, I managed broadcast information at Olympic venues in Hyde Park, the Mall and Hampton Court, working on Road Cycling, Cycling time trial, Marathon, Race Walk, Marathon Swimming and Triathlon, as well as Paralympic swimming at the Aquatics Centre.
I only speak English and Twitter.
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