November 2022 – Billie Jean King Cup Finals

We returned to the Emirates Arena in Glasgow to manage media operations at the Billie Jean King Cup Finals, women’s tennis’ premier international team competition which had recently been rebranded from Fed Cup. Working once again on behalf of the LTA, our role was similar to the one we undertook at Davis Cup, managing the media centre, organising press conferences and looking after the press and photographers. Challenges included managing our team’s workloads due to the busy schedule of matches and consequently the long hours, coupled with numerous press requests - both on-site and remotely - for the 12 teams. The British team’s surprise run to the semi-finals on home turf helped to generate enormous press interest and piqued the interest of the nation and it was our job to ensure we capitalised on this opportunity to promote women’s tennis and the competition by maximising press coverage. We worked closely with our colleagues from the LTA and ITF and were ably supported by a team of student volunteers to ensure all requests were facilitated and operations ran smoothly.