Australian Open 2020 Interview Operations

The Australian Open is one of the biggest sporting events in the world and the media interest reflects that. Eleanor and Faye had worked within the Australian Open media operations team for a number of years before being asked by Tennis Australia (TA) to review, update and manage interview operations at the tournament, including press conferences and all media and broadcast player interviews. With TA’s support, we made interview operations fully digital for the first time at any major tennis event at the 2019 Australian Open. Together with TA we continue to refine the process and innovate, while handling the ever-increasing number of interview requests - which peaked at 741 player interview requests on one particularly busy day during the 2020 Australian Open. In order to ensure a high level of customer service for media, we have helped TA put together a highly-experienced specialist team which we manage day-to-day during the tournament. On behalf of TA, we continue to work closely with other tennis Grand Slams to help create a consistently positive customer experience for onsite media covering major events in tennis.